andy anema creative
Facebook ads targeted at
outdoor retailer Show attendees
Creative Director
Writer
Zippo utdoor products were introduced 5 years ago but were getting a bit tired on shelf. So, with little to no marketing how do we get consumers and trade to notice? We rebrand, repackage, introduce new products, and create a compelling new story.
Since the first human blew a spark to flame, our mastery of fire has defined us—it cooks our meals, warms our hearts and fuels our stories. At Zippo®, our legacy is born of fire. Since 1932, our mission has been to create legendary products baptized by fire, built to last and created for both a purpose and a person. So you can get outside. Push your boundaries. And keep your fire burning.
NEW PACKAGING
Designed by WFM
2017 catalog
e-magazine ads
Photo library shoot images
